Dear Colleagues, if you are planning to come to PitPit from the hotel in an organised group, please meet us at the hotel reception, latest by 18.45.
Thank you and see you soon!
Participants will be able to register and collect their badges for the event next to the hotel reception. Due to the number of participants, we encourage you to take care of registration early on, if possible.
Opening remarks to set the stage for the conference, with a brief introduction to CEMP, to CSM and to the event’s agenda.
Welcome speech by Christopher Abrams, Senior Development Advisor, Bureau for Central Europe, USAID
Presentation by Alex Lewis, Associate Director - Social Research, Zinc Network on Zinc Network's regional polling and analysis into media consumption habits in five countries (Bulgaria, Hungary, Poland, Romania, Slovenia)
Panel discussion on audience trends from the perspective of digital media practitioners in CE, including the applicability of research into media consumption habits.
Explanation of format and participation regarding afternoon workshops and clinics.
Using her own newsroom as a case study, Ariel will guide you through the key steps of operationalizing audience research in your newsroom: identifying actionable insights, building understanding of those insights, and integrating them into your products, processes, and metrics.
Strategies to grow your audience, monetize your show, and make your podcast competitive with relevant content. The workshop provides practical tips and effective tools for planning, polishing, and promoting episodes, and offers insights into the driving forces behind today's podcasting boom.
In a landscaped shaped more and more by social media, news and information have to adapt to the short form content and to the new ways of talking to the audience. We will go through the basic principles of how to create engaging content, how to adapt to the audience and how to reach different publics.
Unlock the power of effective email communication to captivate your audience, boost revenue, and build a loyal supporter base. Participants of this workshop will gain a deep understanding of how newsletters help driving a successful reader revenue run newsroom.
15.00 - 15.20 Coffee Break in Kamilla lobby
**Participants will receive an infopack before the event which will contain a recommended, personalized agenda, including which workshop best aligns with their expectations, interests and position.**
Presentation by Teodora Patrauceanu, Partnerships Development Manager, Google
Learn about building and maintaining 1P Data; gain insights into optimizing your site for audience development and commercial opportunities, understanding buyer behavior, identifying trends, and leveraging new privacy features.
Presentation by Arun Venkataraman, Strategy Lead, Google News Initiative
This session will provide industry insights and practical examples how to understand, measure and enable News sustainability for publishers. It will explore ways to approach Subscription models and provide opportunity for outlets to test some of the assumptions they have about their monetization options.
Presentation by Natalia Żaba, Teaching Fellow, Central & Eastern Europe, Google
2024 will be a year to remember with more than 70 elections scheduled in 40 countries around the world. Join us and discover what are the tools and programs you can use instantly to elevate your reporting, increase productivity, celebrate collaboration, and help create a safe space for the public in your country to make informed, free of malicious influence decisions.
**Please note that the abovementioned Google sessions take place simultaneously so you will have to make a decision whether you prefer to attend TRACK1 or TRACK2 events. In case of any questions, feel free to contact us.**
The motion: Independent Media Should Embrace Paywalls to Support Sustained, High Quality Journalistic Content
Debate between leading media experts who will make the case respectively for independent media as a public good with no paywall and for independent media financed by audiences willing to pay for quality journalism. The discussants will address the wider impact on the media market of premium content versus no-paywall models.
This panel will explore innovative news product thinking in journalism, emphasizing audience-centric experiences. Learn about agile methodologies, data-driven decision-making, and the impact of AI in shaping news content. Discover how this approach integrates innovation with editorial integrity and strategic objectives in a dynamic media environment.
Explanation of format and participation regarding afternoon workshops and clinics.
In this workshop we will explore audience motivations for payment, talk about unique value propositions, direct relationships and benefits and services your readers may be willing to pay for.
At this workshop, INMA’s Researcher-In-Residence Greg Piechota will reveal the five biggest pitfalls of subscription and membership programs, and then discuss how to build an engine for continuous growth.
The workshop will offer participants insight into integrating simple data graphics into everyday newsroom operations. It will introduce practical workflows, best practices, and essential techniques for effective data journalism.
The workshop introduces OSINT in journalism, focusing on uncovering AI-generated content. It covers operational security, data collection, verification techniques, geolocation fundamentals, and methods for identifying disinformation in the information ecosystems.
12.15 - 13.00 Lunch Break in hotel restaurant "Platán"
**Participants will receive an infopack before the event which will contain a recommended, personalized agenda, including which workshop best aligns with their expectations, interests and position.**
A presentation by award-winning journalist Abigail Edge, Senior Newsroom Strategy Consultant, Fathm, UK about impactful and audience-engaging reporting on environmental issues in CE. Joining Abigail on stage will be PressOne colleagues:
Presentation by Teodora Patrauceanu, Partnerships Development Manager, Google
Explore the potential of Google's News Consumer Insights (NCI) in a specialized workshop. Uncover how NCI enables news publishers to make informed, data-driven decisions, boosting profitability and fostering deeper relationships with readers. Learn techniques to effectively utilize NCI for strategic business choices and enhanced audience engagement
Dinner in downtown Budapest at restaurant Arquitecto Pitpiti - GoogleMaps
Panel discussion on the approach of different funders towards strengthening independent media in Central Europe.
Please note that check-out from the hotel is latest by 11:00 on day of departure, however, as confirmed with the venue, your luggage can be left at the reception desk.
The Journalism Trust Initiative (JTI) counters the digital proliferation of propaganda, advertising, and disinformation by promoting ethical journalism. It focuses on elevating trustworthy content and providing tangible rewards for professional journalism, thereby building public trust.
Learn how the new Media Viability Accelerator (MVA) Forward program - led by USAID, Internews, Microsoft and partners - will drive innovation and growth, promote your achievements to funders, investors and partners, and bring easy-to-use insights to your work, free of charge.
Closing remarks and acknowledgments, including next steps for CEMP and CEMediaTrends.
Experts at the event will include Federica Cherubini, Director of Leadership Development at RISJ; Ariel Zirulnick, Director of News Experimentation at Southern California Public Radio; and Grzegorz Piechota, Reseacher-In-Residence at INMA.
Workshops throughout the conference will allow participants to proactively engage in small groups on the evolution of user needs, and formats and products such as podcasting, short-format video and newsletters.
Journalists, editors from various outlets, along with researchers will participate and debate each other in several panel discussions focusing primarily on the latest trends in Central European media.
Participants will be able to attend one-on-one, solution-oriented clinics focusing on issues related to the daily lives of digital outlets, including organizational change, leadership and management, or grant-writing.
The event also offers a chance for participants from digital outlets, academia and research and the donor field to network and connect in semi-formal and informal settings too, e.g. at Night Owl Debates and a dinner party.
Budapest, Szalay Utca 4, 1055, Hungary
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